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Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
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The Client

Garnett is an Ahmedabad based fashion brand, who designs special attires for women and brides for multiple events, like weddings, pre-wedding and festivals. They aim to bring fusion in fashion by rejuvenating heritage Indian weaving and printing traditional techniques. Specialized in detailed khaat work on premium silk, they understand how to brighten the inner personality of a bride. Their vision is to make every bride feel royal and unique.

The Challenge

At the top of the pandemic, Garnett was facing lots of challenges. They have a wonderful studio at the core of the city, but in lockdown, declining sales brought their attention to the digital presence of the business. Not knowing how to leverage technology to portray their craftsmanship digitally, they came to us with a requirement of a website, having that look and feel, what they execute and deliver in their showroom, to their valuable customers.

Their demand was, aesthetically, the website should be fascinating, should comply with high standards, should present a feminine touch and should showcase their creativity along with traditional work they infuse, in each piece they craft.

The Client

Garnett is an Ahmedabad based fashion brand, who designs special attires for women and brides for multiple events, like weddings, pre-wedding and festivals. They aim to bring fusion in fashion by rejuvenating heritage Indian weaving and printing traditional techniques. Specialized in detailed khaat work on premium silk, they understand how to brighten the inner personality of a bride. Their vision is to make every bride feel royal and unique.

The Challenge

At the top of the pandemic, Garnett was facing lots of challenges. They have a wonderful studio at the core of the city, but in lockdown, declining sales brought their attention to the digital presence of the business. Not knowing how to leverage technology to portray their craftsmanship digitally, they came to us with a requirement of a website, having that look and feel, what they execute and deliver in their showroom, to their valuable customers.

Their demand was, aesthetically, the website should be fascinating, should comply with high standards, should present a feminine touch and should showcase their creativity along with traditional work they infuse, in each piece they craft.

Topic Research

Client participation matters a lot to us, as we strongly believe in co-creation. We undertook several meetings together, for defining the vision, mission, and challenge of Garnett wholly.

Interviews happened with many iterations and mapping the problem depending on the personas for better clarity of people's pain points and motivation at a different parts of their journey.

Based, on the research, we came across various points which are common in various persona’s

Topic Research

Client participation matters a lot to us, as we strongly believe in co-creation. We undertook several meetings together, for defining the vision, mission, and challenge of Garnett wholly.

Interviews happened with many iterations and mapping the problem depending on the personas for better clarity of people's pain points and motivation at a different parts of their journey.

Based, on the research, we came across various points which are common in various persona’s

Brand Design

We adopted a sleek design, which is seamless in function, attractive at first sight & elegant in feel. We used video format at the header, to give customers a visual perspective about how the dresses will look and appear.

Color System

Typography System

Typography System

Thank YouYou

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