The Client
In mid-2020, Liimra hired us to design their new e-commerce website where users could easily browse, buy, can go in a monthly plan with the product. Liimra mainly focuses on a diversified group of individuals with different health scenarios and wants to focus mainly on organic products that will help his customer for a healthy life.
The Team
Our project team consisted of three people from the client’s side (head of communications, Project manager, Sales head) and two of us from our company. One focusing on the research while the other concentrating on the design. All their different perspectives on the product we were building made working with the Liimra team incredibly useful.
The Client
In mid-2020, Liimra hired us to design their new e-commerce website where users could easily browse, buy, can go in a monthly plan with the product. Liimra mainly focuses on a diversified group of individuals with different health scenarios and wants to focus mainly on organic products that will help his customer for a healthy life.
The Team
Our project team consisted of three people from the client’s side (head of communications, Project manager, Sales head) and two of us from our company. One focusing on the research while the other concentrating on the design. All their different perspectives on the product we were building made working with the Liimra team incredibly useful.
Liimra Vision
By 2023, Liimra wants to provoke a change of food purchase behavior in Maharashtra based on their life habits and health scenarios. Meaning, they want to change the dietary decisions of people based on what’s best for their health and environment.
Liimra Vision
By 2023, Liimra wants to provoke a change of food purchase behavior in Maharashtra based on their life habits and health scenarios. Meaning, they want to change the dietary decisions of people based on what’s best for their health and environment.
Business Objectives
Entering the booming market and grow customer base by providing certified and organic products at the doorstep (hassle-free process) with the long-term goal of expanding customer base and business region.
Quantitative KPI:
1200+ orders within 90 days of launch
1000+ daily active users within 6 months
Business Objectives
Entering the booming market and grow customer base by providing certified and organic products at the doorstep (hassle-free process) with the long-term goal of expanding customer base and business region.
Quantitative KPI:
1200+ orders within 90 days of launch
1000+ daily active users within 6 months
Persona
As a first phase of the product design process, we carried out several interviews with people from the target audience and identified two main personas for this e-commerce UX project
Persona
As a first phase of the product design process, we carried out several interviews with people from the target audience and identified two main personas for this e-commerce UX project
Problem Statement
How might we help the metro cities’ communities access organic produce through a digital platform at an affordable price?
Problem Statement
How might we help the metro cities’ communities access organic produce through a digital platform at an affordable price?
Feature Matrix
Feature Matrix
Competitive Analysis
Competitive Analysis
Color System
Color System
Typography System
Typography System
