Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg
Hedweeg

The Client

In mid-2020, Liimra hired us to design their new e-commerce website where users could easily browse, buy, can go in a monthly plan with the product. Liimra mainly focuses on a diversified group of individuals with different health scenarios and wants to focus mainly on organic products that will help his customer for a healthy life.

The Team

Our project team consisted of three people from the client’s side (head of communications, Project manager, Sales head) and two of us from our company. One focusing on the research while the other concentrating on the design. All their different perspectives on the product we were building made working with the Liimra team incredibly useful.

The Client

In mid-2020, Liimra hired us to design their new e-commerce website where users could easily browse, buy, can go in a monthly plan with the product. Liimra mainly focuses on a diversified group of individuals with different health scenarios and wants to focus mainly on organic products that will help his customer for a healthy life.

The Team

Our project team consisted of three people from the client’s side (head of communications, Project manager, Sales head) and two of us from our company. One focusing on the research while the other concentrating on the design. All their different perspectives on the product we were building made working with the Liimra team incredibly useful.

Liimra Vision

By 2023, Liimra wants to provoke a change of food purchase behavior in Maharashtra based on their life habits and health scenarios. Meaning, they want to change the dietary decisions of people based on what’s best for their health and environment.

Liimra Vision

By 2023, Liimra wants to provoke a change of food purchase behavior in Maharashtra based on their life habits and health scenarios. Meaning, they want to change the dietary decisions of people based on what’s best for their health and environment.

Business Objectives

Entering the booming market and grow customer base by providing certified and organic products at the doorstep (hassle-free process) with the long-term goal of expanding customer base and business region.

Quantitative KPI:

1200+ orders within 90 days of launch

1000+ daily active users within 6 months

Business Objectives

Entering the booming market and grow customer base by providing certified and organic products at the doorstep (hassle-free process) with the long-term goal of expanding customer base and business region.

Quantitative KPI:

1200+ orders within 90 days of launch

1000+ daily active users within 6 months

Persona

As a first phase of the product design process, we carried out several interviews with people from the target audience and identified two main personas for this e-commerce UX project

Persona

As a first phase of the product design process, we carried out several interviews with people from the target audience and identified two main personas for this e-commerce UX project

Problem Statement

How might we help the metro cities’ communities access organic produce through a digital platform at an affordable price?

Problem Statement

How might we help the metro cities’ communities access organic produce through a digital platform at an affordable price?

Feature Matrix

Feature Matrix

Competitive Analysis

Competitive Analysis

Color System

Color System

Typography System

Typography System

Thank YouYou

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