The Client

White Bull is an efficient service provider based in India. Their purpose is to unleash the power of financial services to solve big problems for the world's leading companies. They do this by accelerating, scaling, and innovating solutions that vary from firm to firm in sectors like financial services, people excellence, process excellence and outsource the best solutions for the business future.

The Challenge

White-bull approached us at a point in their growth when they were going from strength to strength. They had just completed a strategic repositioning of the brand, and ready to launch their new purpose (outsource the best solutions for the business future. ), they needed a new visual identity, strategy to involve and evolve in diversified group varying from region to region and website that could reflect this exciting new space they intend to carve in the market.

Functionally, the White-bull team needed a website that offered greater flexibility and control plus showing their personality and professionalism at the same time, so that their marketing teams could easily manage and expand their content.

The Client

White Bull is an efficient service provider based in India. Their purpose is to unleash the power of financial services to solve big problems for the world's leading companies. They do this by accelerating, scaling, and innovating solutions that vary from firm to firm in sectors like financial services, people excellence, process excellence and outsource the best solutions for the business future.

The Challenge

White-bull approached us at a point in their growth when they were going from strength to strength. They had just completed a strategic repositioning of the brand, and ready to launch their new purpose (outsource the best solutions for the business future. ), they needed a new visual identity, strategy to involve and evolve in diversified group varying from region to region and website that could reflect this exciting new space they intend to carve in the market.

Functionally, the White-bull team needed a website that offered greater flexibility and control plus showing their personality and professionalism at the same time, so that their marketing teams could easily manage and expand their content.

Topic Research

We underwent our research by talking to various people who are willing to outsource and have outsourced services and the problems they face.

Interviews happened with many iterations and mapping the problem depending on the personas for better clarity of people's pain points and motivation at a different parts of their journey.

Based, on the research, we came across various points which are common in various persona’s

Topic Research

We underwent our research by talking to various people who are willing to outsource and have outsourced services and the problems they face.

Interviews happened with many iterations and mapping the problem depending on the personas for better clarity of people's pain points and motivation at a different parts of their journey.

Based, on the research, we came across various points which are common in various persona’s

Brand Design

Client wanted the brand to be subtle yet classy and which gives clear differentiation of good/bad, right/wrong, day/night etc. He needed something which has a firm answer that is either yes or no (nothing in between/nothing hidden meaning fully transparent which is the backbone of his firm). Keeping all this in mind and thinking of client wish plus connecting the dots with the customers we came up with the astonishing yet very simple and attractive design.

Color System

Typography System

Typography System

Thank YouYou

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