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Liimra is an e-commerce company that specializes in providing organic products to individuals with diverse health scenarios. Their main objective is to offer their customers healthy products that can aid them in maintaining a healthy lifestyle.


Design a new e-commerce website for Liimra that enables users to easily browse and purchase organic products and enroll in monthly subscription plans.

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Production

    Design Sprints, Documentation

  • Platforms

    iOS, Android

Open Project
Why this website

Creating a Dynamic Online Presence for White-bull's Strategic Repositioning

White-bull is a rapidly growing bookkeeping company that recently completed a strategic repositioning of its brand. As a part of their expansion plan, they needed a new website that could showcase their new identity, highlight their services and solutions, and provide their marketing team with greater flexibility and control over their content.

To meet their requirements, we designed and developed a website that perfectly aligned with White-bull’s new brand positioning. We focused on creating a user-friendly interface, a clean and modern design, and streamlined navigation that allowed visitors to easily find the information they needed. We also integrated a content management system that enabled their marketing team to manage and expand the website’s content quickly and efficiently, ensuring that the website always reflected the latest information about White-bull’s services and solutions. The end result was a website that effectively communicated White-bull’s vision and values, while also providing a positive user experience that helped to build trust and credibility with their target audience.


By 2023, Liimra wants to provoke a change of food purchase behavior in Maharashtra based on their life habits and health scenarios. Meaning, they want to change the dietary decisions of people based on what’s best for their health and environment.


Entering the booming market and grow customer base by providing certified and organic products at the doorstep (hassle-free process) with the long-term goal of expanding customer base and business region.

Quantitative KPI:

1200+ orders within 90 days of launch
1000+ daily active users within 6 months


Through empathy interviews with 15 individuals, we identified two distinct user personas for the GPTW Community app: working professionals seeking to connect with peers and learn from industry experts, and HR and talent management professionals seeking tools and resources to improve workplace culture and employee engagement. These insights helped guide the design and development of the app to ensure it meets the needs of both user groups.

Problem Statement

How might we help the metro cities’ communities access organic produce through a digital platform at an affordable price?




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We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.


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With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Beatrice Regular


With more than 16+ years of experience, our team has become a leader in digital design and innovations.


⬤ 02.


Client wanted the brand to be subtle yet classy and which gives clear differentiation of good/bad, right/wrong, day/night etc. He needed something which has a firm answer that is either yes or no (nothing in between/nothing hidden meaning fully transparent which is the backbone of his firm). Keeping all this in mind and thinking of client wish plus connecting the dots with the customers we came up with the astonishing yet very simple and attractive design.





Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy


Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing


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